11 freebie ideas to establish yourself as an expert
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Do you ever feel like you're constantly trying to sell to your audience? Establishing yourself as an expert can be intimidating.
Life’s too short to spend it trying to convince people you are good at what you do. You deserve an easier, more streamlined way of establishing yourself as an expert.
How do you do that without feeling like you’re always trying to prove something?
When I first started in the industry, I did not know about email marketing. I grew my email list from zero to 450 subscribers within a few days. All by creating a freebie that helped establish me as an expert in my industry.
It might be better to answer this question by explaining what a freebie is. Simply put, a freebie is something you make that helps your audience solve a problem.
Why are they important to business owners? They give your audience a free preview of your work. Think of it as a free sample at the mall. If the client is hungry, give them a free taste (if it's good) they’re going to go with you.
Once you’ve made the freebie, offer it to your audience by asking them for their email. Set up a sales campaign that is streamlined to sell your services or product for you. If you need help with this, we can take care of it for you on our retainer program. Click here to inquire about it!
Keep reading if you want to…
Here are 11 freebie ideas to establish yourself as an expert
Let’s say you’re an esthetician. Make a worksheet that develops a skincare routine for your clients based on their skin type. If you need help designing your worksheet, let us help you.
I’ll keep using the esthetician example. Record yourself properly exfoliating your face so clients know how to do it without ruining their skin.
Give them the ultimate skincare routine checklist for when they go shopping for skincare products.
What questions do you ask clients when you first meet them? Develop a quiz and give them some helpful tips based on their responses. Use this website to make a quiz and track responses.
Do you have a master class? Give your audience a snippet of what you teach. If you want to create a course try using this website.
Ask them to join your email list where you will send them a new challenge every so often for several days. The goal might be to give them confidence in showing their bare skin on Instagram stories by the end of the challenge.
If you have more than one freebie, create a library on your website that’s password protected. Then invite your audience by proving the password as a freebie. Don’t have a website? Don’t know how to make a password-protected page? We can make it for you!
Make an exclusive promotional code for a service you want to sell more of.
Create a guide for your audience to help them achieve a goal.
Workshops are a great place for your audience to see your personality. Working with people you vibe with is the best. Show your expertise on one thing and your personality.
Be careful with this one because you don’t want to give your time away for free too much. If this is the freebie option you’re going to use make sure it is very exclusive and limit the time.
Freebies are great! They let you establish yourself as an expert, they’re always there to promote, and they are free.
Head on over to the contact page to inquire how we can design the freebie for you.
Avoid feeling like you need to give away free work to prove yourself all the time!
Do you offer a freebie already? Have questions on how to make the most out of your freebie? Send us a message!
